You can connect directly with potential customers and prospects as a featured business. Once they click through your link, the page they land on will have your logo, description, and photos.
Are you struggling to build a network of clients or even get featured on LinkedIn? In this blog post, we’ll discuss some simple yet effective tactics to help you create a business-friendly LinkedIn profile and get featured on LinkedIn.
When was the last time you looked at the “featured” section on LinkedIn? For most people, it’s been years since they’ve paid attention to it. And while there are thousands of people that you could potentially feature on your LinkedIn profile, only a handful are worth talking to.
In this post, we’ll go over how to create a killer LinkedIn profile that will help you get featured on LinkedIn so that you can start building your business network immediately.
Your brand is one of your most valuable assets. It is also a reflection of you. It is how people identify you. If you want to build your own business and get the attention of potential clients, then you need to have a good personal brand. This is the same for professional people who want to be public speaker or find a job. People are looking to hire people with great brands; when they do, they’ll be impressed by your brand. The only problem is that it takes time and effort to build a strong brand.
What is a featured business?
A featured business is someone that you’ve interacted with or someone that has interacted with you. It’s someone who has given you business or who you’ve helped out in some way.
Here are some examples of what a featured business might look like:
- If you’re an SEO, you may have helped a client by creating a new website.
- If you’re an Instagrammer, you may have posted an image of a client’s product on your account.
- If you’re a freelance writer, you may have helped a client by writing a guest post.
This kind of person is a good candidate to be featured on LinkedIn.
How to get featured on LinkedIn
If you want to get featured on LinkedIn, the first step is already having a featured business.
Find a featured business.
You can find a featured business by searching for the person’s name in the search bar.
If you’re looking for a featured business, it’s important to know that you can only be featured on your LinkedIn page.
You need at least 50 followers, a few connections, and at least 100 posts to get featured.
If you don’t meet the criteria, you won’t be featured.
You can do this by clicking on their LinkedIn profile and clicking on the “message” option.
Why are featured businesses different?
A few years ago, it was possible to get featured on LinkedIn by being a member of the “Top 1%” of the top 100 companies.
It wasn’t very difficult, either. All you had to do was find the company’s “Head of Sales” or “Marketing Manager” and request a meeting. It was a bit awkward, but it worked.
However, today, the “Top 1%” of the top 100 companies is no longer the most effective way of “earning” LinkedIn features.
That is because, in 2018, the “Top 1%” is now made up of active businesses on LinkedIn.
And the best way to get your name featured on LinkedIn is to be active.
So, what does this mean?
It means that you’re not going to be featured for being a part of a company’s sales team or a company that’s been around for years.
You will get featured for the simple reason you’re using LinkedIn to market yourself.
How to be a featured busin’
LinkedIn is arguably the best platform to get featured. Not only do you have the ability to reach hundreds of thousands of people, but you also have a much higher chance of getting featured on LinkedIn than on other platforms.
When you start reaching out to businesses, you can easily find out what they think of your profile. Some people will say “no thanks” if they think you don’t belong. Others might be more interested.
As you build your list of potential clients, ensure that your headline, cover photo, and summary are optimized to get you featured. You should always have a strong call to action.
Your headline should be something that would stand out on a billboard, and you should have a strong call to action.
LinkedIn is a great platform to get featured, so ensure you’re not missing out on any opportunities.
How to get featured
As you may have guessed, this tactic involves a few steps. If you want to be featured on LinkedIn, here are the steps to get started.
Step 1: Build a profile
LinkedIn is a very visual platform. So, if you want your profile to be noticed, you must ensure it’s visually appealing.
To do this, you’ll need to include a clear headline that’s both eye-catching and easy to scan. This headline should be no longer than 30 characters.
You’ll also want to include a compelling picture. This doesn’t have to be professional, but you should make sure it looks good.
Finally, you’ll want to include a clear description of what you do. Keep it short and to the point.
Step 2: Get more followers.
As you might know, there’s a limit to how many connections you can add to your LinkedIn profile. So, ensuring you have enough connections to fill that quota is important.
The easiest way to do this is by following influencers on LinkedIn.
Once you have enough connections, you can ask your influencer to recommend you to other members. This is a great way of getting featured on LinkedIn.
Step 3: Ask your influencer to promote you
Now that you have the connections, it’s time to ask your influencer to promote you.
This is a little more complicated than simply asking for a recommendation. You’ll need to think about the best way to present your request.
Here are a few ideas:
– “I have a client that would love to work with you.”
– “I have a business idea that would be perfect for you.”
– “I’m looking for a new partner.”
– “Would you be interested in reviewing my service?”
– “I have a service I’d love to offer you.”
– “I’d like to introduce you to my new service.
Frequently asked questions about Featured Businesses on LinkedIn
Q: Where can I find more information about Featured Businesses on LinkedIn?
A: On the right side of your page, under “How to Use,” there are links to “About LinkedIn Business Profiles” and “How to Use the ‘Featured’ Business Profile.”
Q: What if my company is not listed in the Featured Business section?
A: If your company does not appear as a Featured Business, you can ask one of the business owners to add your company to their list. The owners can be found in the “Add a Company” section of the “How to use LinkedIn” page. You can also contact the business owner directly through LinkedIn or email featuredbusiness@linkedin.com.
Q: Can a Featured Business profile be edited?
A: Yes, it can be edited. To edit your company’s profile, follow the steps listed here.
Top myths about Featured Businesses on LinkedIn
- I don’t have any employees.
- I don’t need to use LinkedIn.
- I don’t need a LinkedIn profile.
- I can’t use LinkedIn for marketing.
Conclusion
As someone who has spent a fair amount of time on LinkedIn, I can tell you that it’s a great place to find business partners and clients.
LinkedIn is a great place to reach out to potential clients if you’re already in a niche that you enjoy.
LinkedIn is an excellent place to showcase your business. By highlighting your expertise in your industry, you can increase your visibility and gain attention from other professionals.
Once you have an established business, you can look into getting featured on the home page. It’s a great way to increase your exposure and attract new clients.
In Conclusion, LinkedIn is a great place to network and grow your business. Just remember, as with any social network, there is a fine line between being helpful and being annoying.